From Likes to Leads: Interact with Customers Online
Completed by José Cervantes Guerrero
May 13, 2025
20 hours (approximately)
José Cervantes Guerrero's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Brand Awareness
- Category: Driving engagement
- Category: Social Media Content
- Category: Advertising
- Category: Brand Management
- Category: Branding
- Category: Advertising Campaigns
- Category: Digital Media Strategy
- Category: Customer Engagement
- Category: Social Media Marketing
