Fundamentals of Social Media Advertising
Completed by Jessica Paiva Santos
February 15, 2026
11 hours (approximately)
Jessica Paiva Santos's account is verified. Coursera certifies their successful completion of Fundamentals of Social Media Advertising
What you will learn
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Skills you will gain
- Category: Paid media
- Category: Copywriting
- Category: Content Creation
- Category: Digital Advertising
- Category: Information Privacy
- Category: Online Advertising
- Category: Brand Management
- Category: Data-Driven Marketing
- Category: Advertising Campaigns
- Category: Social Media Marketing
- Category: Social Media Content
- Category: Advertising
