Digital Marketing Capstone
Completed by Austin Alva
December 21, 2022
17 hours (approximately)
Austin Alva's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Web Analytics and SEO
- Category: Campaign Planning
- Category: Market Research
- Category: Search Engine Optimization
- Category: Digital Marketing Campaigns
- Category: Journey Mapping
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Consumer Behaviour
- Category: Online Advertising
- Category: Digital Marketing
- Category: Digital Media Strategy
