Digital Marketing: Customer Engagement Strategy
Completed by Mateus Costa Vieira
June 14, 2017
12 hours (approximately)
Mateus Costa Vieira's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Content Marketing
- Category: Social Media Marketing
- Category: Digital Marketing
- Category: Generative AI
- Category: Customer Engagement
- Category: Data Analysis
- Category: Loyalty Programs
- Category: Marketing Strategy and Techniques
- Category: MarTech
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Cross-Channel Marketing
