Foundations of Digital Marketing and E-commerce
Completed by Misha van der Graaf
February 23, 2024
12 hours (approximately)
Misha van der Graaf's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance marketing
- Category: Web Analytics and SEO
- Category: Digital Media Strategy
- Category: E-Commerce
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Email Marketing
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Data-Driven Decision-Making
