Conversational Selling Playbook for SDRs
Completed by Matthew Fong
April 23, 2025
25 hours (approximately)
Matthew Fong's account is verified. Coursera certifies their successful completion of Conversational Selling Playbook for SDRs
What you will learn
Understand the process of asking strategic questions, establishing trust, identifying pain points and proposing value in efforts to closing a sale
Identify your Ideal Customer Profile and target persona to build a lead list, qualify prospects, and leverage data to drive activity
Investigate various outreach channels and generate a call script incorporating Conversational Selling strategies
Develop a foundation for emotional intelligence in a sales context and generate an empathetic email
Skills you will gain
- Category: Cross-Channel Marketing
- Category: Sales Development
- Category: Lead Generation
- Category: Active Listening
- Category: Phone Sales
- Category: Empathy
- Category: Closing (Sales)
- Category: Sales Prospecting
- Category: Prospecting and Qualification
- Category: Rapport Building
- Category: Consultative Selling
- Category: Cold Calling
