Measure and Optimize Social Media Marketing Campaigns
Completed by Dawn Chamberlain
August 27, 2026
12 hours (approximately)
Dawn Chamberlain's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data Analysis
- Category: Business Metrics
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: A/B Testing
- Category: Digital Advertising
- Category: Campaign Management
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Facebook
- Category: Digital Marketing
- Category: Performance Reporting
