The Business of Product Management I
Completed by Glauce Lourenço Ferreira
January 14, 2021
15 hours (approximately)
Glauce Lourenço Ferreira's account is verified. Coursera certifies their successful completion of The Business of Product Management I
What you will learn
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Skills you will gain
- Category: Market Opportunities
- Category: Competitive Analysis
- Category: Customer Insights
- Category: Persuasive Communication
- Category: Product Management
- Category: Product Strategy
- Category: Customer experience strategy (CX)
- Category: Verbal Communication Skills
- Category: Product Marketing
- Category: Business Priorities
- Category: Market Share
- Category: Product Planning
