The Digital Marketing Revolution
Completed by Albertus van Heerden
October 14, 2018
25 hours (approximately)
Albertus van Heerden's account is verified. Coursera certifies their successful completion of The Digital Marketing Revolution
What you will learn
Understand the key differences between Analog and Digital and the implications of these differences for marketing
Understand the four ways in which the Analog is being affected by the Digital Revolution
Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers
Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital World
Skills you will gain
- Category: Digital Transformation
- Category: Business Strategy
- Category: Consumer Behaviour
- Category: Digital Marketing
- Category: Global Marketing
- Category: Strategic Marketing
- Category: Marketing Channel
- Category: Case Studies
- Category: digital literacy
- Category: Innovation
- Category: Marketing Management
- Category: Cross-Channel Marketing
