Digital Marketing Analytics
Completed by Daniel Jones
October 30, 2025
16 hours (approximately)
Daniel Jones's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics
What you will learn
Describe consumer journey, intent, and activity on your business website or landing pages.
Discuss the various digital marketing platforms, their nature, the business elements to create a digital marketing strategy, and various KPIs.
Explain Google Analytics, its importance and data insights that businesses can leverage upon, and how GA4 is different from Universal Analytics.
Analyze how to understand and fine-tune the brand image and market objectives from various KPIs.
Skills you will gain
- Category: MarTech
- Category: Paid media
- Category: Social Media Marketing
- Category: Search Engine Marketing
- Category: Marketing Channel
- Category: Digital Marketing
- Category: Search Engine Optimization
- Category: Social Media Campaigns
- Category: Online Advertising
- Category: Web Analytics
- Category: Web Analytics and SEO
- Category: Digital Marketing Campaigns
