Marketing analytics: Know your customers
Completed by Khilandeep Singh Kharbanda
February 11, 2020
20 hours (approximately)
Khilandeep Singh Kharbanda's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Big Data
- Category: Predictive Analytics
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Customer Engagement
- Category: Data Analysis
- Category: Analytics
- Category: Customer Analysis
- Category: Customer experience strategy (CX)
