Artificial Intelligence in Marketing
Completed by Annemarie Brandsen
April 16, 2024
10 hours (approximately)
Annemarie Brandsen's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: Artificial Intelligence
- Category: Marketing
- Category: AI Personalization
- Category: Marketing Strategies
- Category: Network Analysis
- Category: Digital Marketing
- Category: Network Model
- Category: Customer Engagement
- Category: Machine Learning Algorithms
- Category: Digital Transformation
- Category: Data-Driven Decision-Making
- Category: Case Studies
