Digital Marketing Capstone
Completed by 耘 Yun 李 Li
January 9, 2017
17 hours (approximately)
耘 Yun 李 Li's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Digital Advertising
- Category: Email Marketing
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Keyword Research
- Category: Consumer Behaviour
- Category: Performance Analysis
- Category: Market Research
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Campaign Planning
- Category: Campaign Management
