From Likes to Leads: Interact with Customers Online
Completed by Luis Lagos Caceres
September 7, 2024
20 hours (approximately)
Luis Lagos Caceres's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Strategy
- Category: Social Media Management
- Category: Customer Engagement
- Category: Marketing Analytics
- Category: Driving engagement
- Category: Digital Media Strategy
- Category: Content Creation
- Category: Social Media Marketing
- Category: Branding
- Category: Brand Management
- Category: Advertising
- Category: Digital Advertising
