Digital Marketing Capstone
Completed by Sangeetha Shankar
June 28, 2017
17 hours (approximately)
Sangeetha Shankar's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Key Performance Indicators (KPIs)
- Category: Digital Advertising
- Category: Keyword Research
- Category: Email Marketing
- Category: Consumer Behaviour
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Campaign Planning
- Category: Journey Mapping
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Digital Media Strategy
