Digital Marketing Capstone
Completed by Sangeetha Shankar
June 28, 2017
17 hours (approximately)
Sangeetha Shankar's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Campaign Planning
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Analytics
- Category: Digital Advertising
- Category: Data-Driven Marketing
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Web Analytics and SEO
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Campaign Management
- Category: Performance Analysis
