Assess for Success: Marketing Analytics and Measurement
Completed by Nur Isabella Binte Mohamad Norhaizat
May 29, 2024
18 hours (approximately)
Nur Isabella Binte Mohamad Norhaizat's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Performance Measurement
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Spreadsheet Software
- Category: Google Analytics
- Category: Paid media
- Category: Marketing Analytics
- Category: Data Presentation
- Category: A/B Testing
- Category: Pivot Tables And Charts
