Digital Marketing: Customer Engagement Strategy
Completed by CELESTE JOHN GOMES
November 29, 2020
12 hours (approximately)
CELESTE JOHN GOMES's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Digital Advertising
- Category: Analytics
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Data Analysis
- Category: Marketing Strategies
- Category: Digital Brand Strategy
- Category: Loyalty Programs
- Category: Customer Engagement
- Category: Driving engagement
- Category: Data Visualization
- Category: Generative AI
