Pricing Strategy
Completed by Francesca Lucchi
January 7, 2017
12 hours (approximately)
Francesca Lucchi's account is verified. Coursera certifies their successful completion of Pricing Strategy
What you will learn
Know the pricing approach for a product or service and consider the pricing psychology effects on the perception of quality.
Learn how to make a price discrimination based on customer characteristics and using purchase quantity, bundling and product versioning.
Discover the willingness to pay or price response of customers using surveys, experiments and market data.
Calculate the price elasticity for a given product or service and find out which is its optimal price.
Skills you will gain
- Category: Strategic Marketing
- Category: Sales
- Category: Profit and Loss (P&L) Management
- Category: Product Strategy
- Category: Consumer Behaviour
- Category: Demand Planning
- Category: Customer Analysis
- Category: Cost Accounting
- Category: Market Dynamics
- Category: Revenue Management
- Category: Market Data
- Category: Market Research
