Data Analytics Methods for Marketing
Completed by Genie Solomon
April 10, 2023
12 hours (approximately)
Genie Solomon's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Channel
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Descriptive Analytics
- Category: Data Analysis
- Category: Marketing Strategy and Techniques
- Category: Marketing
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Persona Development
- Category: Customer Analysis
- Category: A/B Testing
