Digital Marketing Capstone
Completed by Shuba D
April 11, 2016
17 hours (approximately)
Shuba D's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Email Marketing
- Category: Digital Advertising
- Category: Campaign Planning
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Journey Mapping
- Category: Online Advertising
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
