Foundations of Digital Marketing and E-commerce
Completed by Marcelo Almeida Chaves Vitorino Moraes
September 1, 2026
12 hours (approximately)
Marcelo Almeida Chaves Vitorino Moraes's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Brand Awareness
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: E-Commerce
- Category: Customer Engagement
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Marketing
- Category: Marketing Analytics
- Category: Performance marketing
