Marketing analytics: Know your customers
Completed by Laura M Medanich
April 18, 2020
20 hours (approximately)
Laura M Medanich's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Big Data
- Category: Marketing Effectiveness
- Category: Consumer Behaviour
- Category: Data Integration
- Category: Data-Driven Marketing
- Category: Customer Insights
- Category: Data Analysis Software
- Category: Data Analysis
- Category: Digital Marketing
- Category: Customer experience strategy (CX)
- Category: Marketing Analytics
- Category: Digital Analysis
