Integrated and Strategic Communication Campaigns
Completed by Isabella Zamarripa
July 23, 2025
6 hours (approximately)
Isabella Zamarripa's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Communication Planning
- Category: Target Market
- Category: Target Audience
- Category: Brand Management
- Category: Marketing Communications
- Category: Branding
- Category: Brand Strategy
- Category: Integrated Marketing Communications
- Category: Media and Communications
- Category: Media Planning
- Category: Stakeholder Communications
- Category: Public Relations
