From Likes to Leads: Interact with Customers Online
Completed by Dycoh Gacheri Kithinji
September 28, 2026
20 hours (approximately)
Dycoh Gacheri Kithinji's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Social Media Content
- Category: Drive Engagement
- Category: Social Media Strategy
- Category: Social Media
- Category: Content Creation
- Category: Driving engagement
- Category: Paid media
- Category: Digital Advertising
- Category: Social Media Campaigns
- Category: Branding
- Category: Customer Relationship Building
