Marketing in a Digital World
Completed by Josefina Leticia Rojas Moncisvais
August 18, 2017
28 hours (approximately)
Josefina Leticia Rojas Moncisvais's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Promotional Strategies
- Category: Market Dynamics
- Category: Strategic Marketing
- Category: Customer Engagement
- Category: Marketing Planning
- Category: Marketing Management
- Category: Marketing Strategy and Techniques
- Category: Digital Marketing Tools
- Category: Digital Transformation
- Category: Marketing
- Category: Earned Media
- Category: Online Advertising
