Developing a Winning Marketing Strategy
Completed by Kantima Somnuk
September 10, 2026
16 hours (approximately)
Kantima Somnuk's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Management
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Value Propositions
- Category: Target Market
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Marketing Planning
- Category: Brand Strategy
- Category: Marketing
- Category: Consumer Behaviour
- Category: Target Audience
