Digital Marketing Capstone
Completed by Megha Modi
June 29, 2017
17 hours (approximately)
Megha Modi's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Market Research
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Journey Mapping
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Search Engine Marketing
- Category: Web Analytics and SEO
