How to Implement and Evaluate Communication Campaigns
Completed by Jessica Roles
June 10, 2025
3 hours (approximately)
Jessica Roles's account is verified. Coursera certifies their successful completion of How to Implement and Evaluate Communication Campaigns
What you will learn
Understand how to implement campaign tactics according to strategy.
Understand the importance of evaluation in campaign planning.
Understand campaign planning in its entirety.
Skills you will gain
- Category: Marketing Communications
- Category: Promotions and Campaigns
- Category: Communication Strategies
- Category: Earned Media
- Category: Program Evaluation
- Category: Campaign Planning
- Category: Communication Planning
- Category: Plan Execution
- Category: Media Planning
- Category: Marketing Effectiveness
- Category: Campaign Management
- Category: Public Relations
