Working with the Media
Completed by Akshay Sharma
March 16, 2025
7 hours (approximately)
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What you will learn
Explain how organizational mission and core values inform public relations across traditional and digital media environments.
Understand the role of public relations in branding and storytelling, including its relationship to advertising and marketing.
Understand how organizations prepare for, respond to, and recover from reputational threats.
Demonstrate foundational media relations competencies, including writing press releases, pitches, and using Associated Press style.
Skills you will gain
- Category: Public Relations
- Category: Storytelling
- Category: Marketing and Public Relations
- Category: Press Releases
- Category: Writing
- Category: Journalism
- Category: Strategic Communication
- Category: Corporate Communications
- Category: Media and Communications
- Category: Media Relations
- Category: Branding
- Category: Crisis Management
