Developing a Winning Marketing Strategy
Completed by Olla AlRefai
March 19, 2018
16 hours (approximately)
Olla AlRefai's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Strategies
- Category: Value Propositions
- Category: Marketing
- Category: Marketing Planning
- Category: Market Research
- Category: Target Market
- Category: Customer Insights
- Category: Marketing Strategy and Techniques
- Category: Brand Strategy
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Branding
