From Likes to Leads: Interact with Customers Online
Completed by James Emmanuel Hernaez
December 6, 2023
20 hours (approximately)
James Emmanuel Hernaez's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Marketing Analytics
- Category: Social Media Strategy
- Category: Driving engagement
- Category: Brand Awareness
- Category: Customer Engagement
- Category: Social Media Marketing
- Category: Digital Media Strategy
- Category: Brand Management
- Category: Content Scheduling
- Category: Social Media Campaigns
- Category: Social Media Content
- Category: Digital Advertising
