Digital Marketing: Platforms, Data, and Technologies
Completed by Yoke Hwee Tan
October 16, 2017
11 hours (approximately)
Yoke Hwee Tan's account is verified. Coursera certifies their successful completion of Digital Marketing: Platforms, Data, and Technologies
What you will learn
Understand how modern recommendation systems personalize content and balance accuracy, fairness, and user trust
Learn to analyze visual and multimodal data to detect cultural, behavioral, and design trends
Explore how blockchain technologies enable transparency, authenticity, and secure value exchange in marketing ecosystems
Evaluate data integrity, governance, and measurement frameworks that ensure reliability in complex digital environments
Skills you will gain
- Category: Data-Driven Marketing
- Category: Digital Analysis
- Category: Marketing Strategies
- Category: Data Architecture
- Category: Data Ethics
- Category: Blockchain
- Category: MarTech
- Category: Data Integrity
- Category: Generative AI
- Category: Analytics
- Category: Model Evaluation
- Category: Performance Measurement
