Attract and Engage Customers with Digital Marketing
Completed by Jordan Kennedy Peterson
September 28, 2026
14 hours (approximately)
Jordan Kennedy Peterson's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Customer Engagement
- Category: Search Engine Optimization
- Category: Advertising Campaigns
- Category: Google Ads
- Category: Customer Analysis
- Category: Digital Marketing
- Category: Content Optimization
- Category: Conversion Funnel Analysis
