Positioning: What you need for a successful Marketing Strategy
Completed by Sebastian Cox
April 9, 2022
11 hours (approximately)
Sebastian Cox's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Product Marketing
- Category: Marketing
- Category: Target Audience
- Category: Strategic Marketing
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Market Research
- Category: Competitive Analysis
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Target Market
- Category: Market Dynamics
