Foundations of Digital Marketing and E-commerce
Completed by André Ximenes Santos de Lima
September 16, 2025
12 hours (approximately)
André Ximenes Santos de Lima's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Social Media Marketing
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: E-Commerce
- Category: Data-Driven Decision-Making
- Category: Journey Mapping
- Category: Branding
- Category: Search Engine Marketing
- Category: Customer Engagement
- Category: Performance marketing
- Category: Marketing
- Category: Marketing Strategies
