Digital Marketing Capstone
Completed by Jeri Ann May
February 5, 2019
17 hours (approximately)
Jeri Ann May's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Campaign Planning
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Search Engine Marketing
- Category: Web Analytics and SEO
- Category: Email Marketing
- Category: Online Advertising
