Customer Value in Pricing Strategy
Completed by Osvaldo Serrato-Alemán
January 9, 2026
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Customer Insights
- Category: Customer Analysis
- Category: Global Marketing
- Category: Case Studies
- Category: Revenue Management
- Category: Decision Making
- Category: Marketing Psychology
- Category: Analysis
- Category: Consumer Behaviour
- Category: Behavioral Economics
- Category: Market Research
