- Consumer Behaviour
- Keyword Research
- Marketing Analytics
- Marketing Strategies
- Search Engine Optimization
- Data Collection
- Advertising Campaigns
- Customer Analysis
- Email Marketing
- Performance Analysis
- Web Analytics and SEO
- Web Content
Digital Marketing Capstone
Completed by Amir Mohamed Lotfy
April 7, 2020
17 hours (approximately)
Amir Mohamed Lotfy's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
