Digital Marketing Capstone
Completed by Amir Mohamed Lotfy
April 7, 2020
17 hours (approximately)
Amir Mohamed Lotfy's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Search Engine Optimization
- Category: Journey Mapping
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Email Marketing
- Category: Web Analytics and SEO
- Category: Keyword Research
- Category: Marketing Analytics
- Category: Digital Media Strategy
- Category: Campaign Planning
- Category: Market Research
- Category: Consumer Behaviour
