Positioning: What you need for a successful Marketing Strategy
Completed by Jesse Honigberg
February 7, 2022
11 hours (approximately)
Jesse Honigberg's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Value Propositions
- Category: Consumer Behaviour
- Category: Market Analysis
- Category: Target Audience
- Category: Strategic Marketing
- Category: Marketing Strategy and Techniques
- Category: Competitive Analysis
- Category: Market Research
- Category: Market Trend
- Category: Product Marketing
- Category: Market Dynamics
- Category: Product Strategy
