Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Lohit Jagwani
February 15, 2020
11 hours (approximately)
Lohit Jagwani's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
- Category: Marketing Planning
- Category: Communication Planning
- Category: Media Planning
- Category: Marketing Management
- Category: Brand Management
- Category: Campaign Management
- Category: Marketing Psychology
- Category: Brand Strategy
- Category: Marketing Budgets
- Category: Marketing and Public Relations
- Category: Marketing
- Category: Communication
