Customer Value in Pricing Strategy
Completed by Theresa Geok Mui Seetoh
December 20, 2019
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Revenue Management
- Category: Marketing Psychology
- Category: Customer Insights
- Category: Market Research
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Analysis
- Category: Behavioral Economics
- Category: Global Marketing
- Category: Customer Analysis
- Category: Case Studies
