Positioning: What you need for a successful Marketing Strategy
Completed by Jeannette Boyle
February 14, 2018
11 hours (approximately)
Jeannette Boyle's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Target Audience
- Category: Market Research
- Category: Target Market
- Category: Customer Insights
- Category: Marketing
- Category: Consumer Behaviour
- Category: Product Strategy
- Category: Marketing Strategies
- Category: Market Dynamics
- Category: Market Analysis
- Category: Strategic Marketing
- Category: Competitive Analysis
