Introduction to Digital Advertising
Completed by PRINCESS JOY ALEGRIA HIC
July 23, 2024
7 hours (approximately)
PRINCESS JOY ALEGRIA HIC's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Bidding
- Category: Digital Advertising
- Category: Campaign Management
- Category: Performance marketing
- Category: Consumer Behaviour
- Category: Marketing
- Category: Data Ethics
- Category: Pay Per Click Advertising
- Category: Customer Data Management
- Category: Data-Driven Marketing
- Category: Contextual Advertising
- Category: Paid media
