Foundations of Digital Marketing and E-commerce
Completed by Krystel Ho Keh Shean
June 6, 2024
12 hours (approximately)
Krystel Ho Keh Shean's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing Strategies
- Category: Conversion Funnel Analysis
- Category: Branding
- Category: Marketing
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Data Storytelling
- Category: E-Commerce
- Category: Digital Media Strategy
- Category: Data-Driven Decision-Making
