Qualitative Research
Completed by Michelle van Rooyen
October 2, 2018
14 hours (approximately)
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What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Research Reports
- Category: Focus Group
- Category: Discussion Facilitation
- Category: Research Methodologies
- Category: Active Listening
- Category: Market Research
- Category: Research
- Category: Recruitment
- Category: Surveys
- Category: Sample Size Determination
- Category: Interviewing Skills
- Category: Recruitment Strategies
