Foundations of Digital Marketing and E-commerce
Completed by Audrey Au Yong Lyn
January 21, 2025
12 hours (approximately)
Audrey Au Yong Lyn's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Marketing
- Category: Marketing Analytics
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: E-Commerce
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: Data Storytelling
- Category: Search Engine Marketing
