Customer Value in Pricing Strategy
Completed by Shashank Singh
January 19, 2026
14 hours (approximately)
Shashank Singh's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Analysis
- Category: Decision Making
- Category: Market Research
- Category: Customer Analysis
- Category: Consumer Behaviour
- Category: Global Marketing
- Category: Customer Insights
- Category: Marketing Psychology
- Category: Case Studies
- Category: Revenue Management
- Category: Behavioral Economics
