Introduction to Digital Advertising
Completed by Emily Lindsey Nordmann
January 20, 2025
6 hours (approximately)
Emily Lindsey Nordmann's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Target Audience
- Category: Pay Per Click Advertising
- Category: Conversion Funnel Analysis
- Category: Campaign Planning
- Category: Scatter Plots
- Category: Advertising
- Category: Media Planning
- Category: Data Ethics
- Category: Paid media
- Category: Media Buying
- Category: Spreadsheet Software
- Category: Advertising Campaigns
