Developing a Winning Marketing Strategy
Completed by WOO SOOI JIAN
February 9, 2025
16 hours (approximately)
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What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Management
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Marketing Effectiveness
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: Brand Marketing
- Category: Target Market
- Category: Product Marketing
- Category: Brand Strategy
- Category: Market Research
- Category: Branding

